The Ninth Circuit Court of Appeals recently departed from the 30-year-old standard by which federal courts evaluate trademark infringement claims. The issue in that case, Network Automation, Inc. v. Advanced Sys. Concepts, Inc., No. 10-55840 (9th Cir. Mar. 8, 2011), was whether a company infringes on another’s trademark by purchasing the competitor’s registered name or mark to … Continue Reading